Monterey Car Week '08.2026

VIN ZFF21BUA8T0338000

The first production chassis of the Luce program identified as "Chassis 0". Created by Ferrari Tailor Made in collaboration with the Ferrari Design Studio, the car features a unique Madreperla Semi-Gloss exterior finish with iridescent reflections that shift from green to violet, paired with a Perla Le Mans metallic leather interior and Grigio Corvara accents. Additional bespoke details include dedicated wheels, custom brake calipers, and a Ferrari emblem set against an optical white background.

The unique Ferrari was auctioned by RM Sotheby's during Monterey Car Week for $40 million, setting a new world record for a new car sold at auction. All proceeds from the sale will benefit The Ferrari Foundation and its educational initiatives.

Mercedes-Maybach S 680 personalized by LeBron James was unveiled at Monterey Car Week as a unique Manufaktur Made to Measure project. Two nearly identical examples were built: one for LeBron James himself and a second vehicle created for collectors. Finished in exclusive light ivory paint with a blue “Stormy Weather” Nappa leather interior, the car features bespoke details inspired by James' personal story, including unique badges and custom engravings. Following its debut at Pebble Beach, the collector-specification example will be auctioned later in 2026, with proceeds benefiting the LeBron James Family Foundation.